Why this West African country has its own homegrown version of Facebook
Gouro launched Lenali last year, and claims that it now has 27,000 users.
Already established apps, like Viber, allow users to communicate by recording voice. But Lenali's approach is different, whereby users build a profile using audio.
While most of Lenali's users are either in Mali or part of the diaspora, Gouro believes the app can gain traction across the continent.
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